Danny Sullivan

Archives for April 1996

Multimedia on the Web

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Everyone wants a web site that is as active and dynamic as television or a CD-ROM program that plays in your computer. Buttons should visually and audibly click; visitors should be greeted with music; dazzling images should appear and disappear on the screen. Unfortunately, the web is not as dynamic as television or a CD-ROM-at […]

Meaningful Statistics

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Measuring a web site’s performance against other web sites can be tricky because the number of “hits” a web site takes is often used as a benchmark. Unfortunately, not everyone means the same thing when they use the word hit. What’s A Hit? Technically, any information requested from a web site, such as web pages, […]